01
Buy a fixed price
Pick a tier and pay on Stripe. The price is set before any work starts.
Google Ads audit
You're paying for clicks that don't turn into calls.
The bill keeps going out whether those clicks become leads or not. A free score won't show you which ones to cut. This is a fixed-price, read-only audit. One of our analyst ninjas ranks the waste by dollar impact. You get the report in 3 business days.
- Read-only access
- Reviewed by an analyst ninja
- 3 business days
- Password stays with you
Pilot $99, Quick Audit $149, or Full Audit $249. Founding rate: only 5 pilot spots.
$99 only 5 spots
How it works
Buy it. Grant access. Get the report.
02
Grant read-only access
You invite us in Google Ads as a Read only user. We can see the account. We can't change bids, ads, or billing.
See the access steps03
Get the report
Within 3 business days of your intake form and the invite, you get the findings ranked by dollar impact. The Full Audit includes a Loom walkthrough.
Who it's for
Local businesses already running Google Ads.
The monthly budget is already on. If the calls are not keeping up with the click report, this is the pass.
Home services
Plumbing, HVAC, roofing, and other crews that live on the phone.
Dental and med spa
Clicks that should become booked appointments, not page views.
Law firms
Expensive leads, and search terms that are not your kind of case.
Auto shops
Repair, tires, and dealers whose monthly spend drifts.
Fitness
Studios and gyms paying for visits that never turn into members.
Real estate
Agents and teams buying the same clicks as every other listing.
What's checked
The places a budget leaks.
9 checks. The report ranks whichever ones show up in the account, by the dollars they affect.
Conversion tracking
Whether a conversion is a lead or a sale, or a page view the bidding strategy treats as a win.
Search terms
Queries that spend and don't convert, and whether negatives exist for the obvious junk.
Match types
Exact, phrase, and broad, and whether broad match has the conversion data and the negatives it needs.
Bidding
Whether the strategy matches the amount of real conversion data you have, or whether it is guessing.
Budgets
Campaigns marked limited by budget sitting next to campaigns that still have money left.
Ad assets
Sitelinks, callouts, and snippets that are missing, stale, or pointed at an old offer.
Landing pages
Whether the page matches the ad and asks for one clear action, or drops people on the homepage.
Locations and schedule
Spend in places and hours you don't serve.
Account structure
Overlap and leftovers that hide which campaign is wasting the money.
Why pay
Your agency is grading its own homework.
If the same people who run the account also tell you it is fine, the wasted search terms stay hidden. Free graders, including WordStream, hand back a score and stop there. The spend keeps going out every day while you look at that number.
This audit is a different job. One of our analyst ninjas, with agency experience, checks the account and ranks a short list by the dollars each fix affects, including whether a conversion is a lead or a page view. You get the tracking check and the wasted search terms, in the order worth doing.
Take the Wasted Money Quiz if you want a first pass. It never sees the account. It takes about two minutes.
Report preview
Findings, in the order worth doing.
| Rank | Area | Finding |
|---|---|---|
| 01 | Tracking | The primary conversion is a page view, so a visit counts as a win. |
| 02 | Queries | Money is going to searches that can't buy what the advertiser sells. |
| 03 | Budgets | A campaign with no conversions is still taking the daily budget. |
Founding rate: only 5 pilot spots
Pilot
$99
The Quick Audit at a founding price. Same checks, same delivery. Only 5 pilot spots, then this price comes off the site.
- Conversion tracking check
- Top 5 fixes, ranked by dollar impact
- Search term waste list
- Written PDF report
- Delivered in 3 business days
Written report
Quick Audit
$149
The essential pass. A PDF with the tracking check, the wasted search terms, and the top fixes in dollar order.
- Conversion tracking check
- Top 5 fixes, ranked by dollar impact
- Search term waste list
- Written PDF report
- Delivered in 3 business days
Includes Loom
Full Audit
$249
The Quick Audit, plus a Loom walkthrough of the findings and 14 days of email questions.
- Conversion tracking check
- Top 5 fixes, ranked by dollar impact
- Search term waste list
- Written PDF report
- Loom video walkthrough
- Email questions after delivery: 14 days
- Delivered in 3 business days
Founding rate: only 5 pilot spots. Same work as the Quick Audit. This rate comes off the page when the spots are filled.
Add-ons
Fix-It
Fix-It work is quoted per account.
Tell us the work and we'll invoice it. You approve the list before anything is edited.
- A focused change list from the audit, or from a problem you already know
- You approve every change before it goes live
- Quoted first, then invoiced. Bigger jobs get a price before any work
- Access stays read-only until you agree to raise it for this work
Monitoring
$79 /mo
A weekly plain-English email on what changed, plus one focused fix a month. Read-only access. Cancel by email before the next renewal.
- Weekly email in plain language
- One fix a month, tied to something we flagged
- Read-only access
- Billed monthly. Cancel by email before the next renewal
Results
Pilot results coming soon.
No quotes yet. A card here will show a client's name and their words only after they say we can publish them.
Placeholder. Not a client result.
A real quote will sit in this card.
Placeholder. Not a client result.
No name, no company, and no invented result.
Placeholder. Not a client result.
Dollar figures wait until they come from a real account.
FAQ
Questions, answered in plain language.
Why pay for this when a free grader exists?
Free graders return a score. WordStream's is instant and free, and the score is a glance. One of our analyst ninjas reviews the account and ranks the fixes by dollar impact, after checking that a conversion is a real lead or sale. That's the part a score skips.
What do I get?
A written report: the tracking check, the search terms that are wasting money, and the top 5 fixes in dollar order. The Full Audit adds a Loom video of the findings and 14 days to ask questions by email. The report is short on purpose.
When do the 3 business days start?
You have the report in 3 business days. That means monday to friday, excluding us federal holidays, counted from the time your intake form is in and the read-only invite has reached us. Payment is the step before that. We email you before the deadline if the date will move.
What access do you need?
Read only. You invite an email address as a Read only user under Admin, then Access and security. We can view the account. We can't change campaigns, bids, budgets, or billing, and your password stays with you. The Fix-It add-on is the exception, and only after you approve the changes and choose to raise access for that work.
I already have someone running the ads. Can I still buy this?
Yes. The audit is read-only, so the account stays as it is. We don't contact your agency or your freelancer. The report is yours. Share it with them, or keep it.
What if the account is already in good shape?
Then the report says so, and it says why. The list stays short. We don't invent waste to justify the fee, and we don't promise a dollar amount of savings before we look.
Who reviews the account?
One of our analyst ninjas. That's a Google Ads specialist with agency experience. Paid Traffic Ninja is operated by WHIPSAW Media in Huntington Beach, California. The audit is a separate offer from full account management.
Do you manage the account afterward?
Management is not part of the audit. Monitoring is a monthly watch at $79/mo, with one fix included. Day-to-day management is a separate conversation if you want it. Say so on the intake form.
Can I get a refund?
If you ask before we start the review, we refund the audit fee. Once the review has started, the fee covers that work. Monitoring charges already made are not refunded. You can cancel monitoring by email before the next renewal. The terms page spells this out.
The refund rule and the rest of the purchase terms are on the terms page.
Stop paying for the clicks that don't call.
Fixed price. Read-only access. The report arrives in 3 business days.